email marketing software for small business

Plus, you can monitor your success with real-time analytics for each campaign. Like MailChimp, it’s supported by Zapier and Google apps.ĪWeber also has a number of features that make it easy to create drip campaigns and custom landing pages. One of its biggest advantages is that it can be used to send messages in HTML or plaintext format. There are a number of excellent email marketing tools on the market today, but the three that really stand out are:ĪWeber is another popular option for email marketing software. Take a look at some of most promising options below! The top three email marketing tools on the market today Since the software we’ll discuss allows you to segment users into different lists based on their attributes, you’ll be able to send more targeted messages.Īdditionally, all of the software options we’ll discuss offer autoresponders-programs that will automatically send out emails at designated times. Not only can email marketing software help you grow your customer base, but it’s also a great way to stay in touch with current customers and guide them through the sales cycle. Through these tools, you can make it easy for customers and prospects to opt-in to receive emails from you and stay engaged with a drip campaign or a regular newsletter. If that describes your business, then you need to check out our list of the best email marketing software.

Maybe they’re intimidated by the thought of creating complex campaigns or maybe they just don’t know where to start.

In fact, according to a study by the Direct Marketing Association, email marketing yields a median ROI of 122 percent, far surpassing other channels like social media (6 percent) and direct mail (2 percent).ĭespite its undeniable effectiveness, many businesses still don’t take advantage of email marketing. It’s no secret that email marketing is one of the most effective ways to reach and engage customers.

Email marketing software for small business